Speaker 1 0:02 Good afternoon. Welcome to expanding your network and career using LinkedIn presented by Autumn. My name is Holly Lundgren. autumns online professional development manager and I will be your staff host for today. I want to take just a brief moment to thank autumns annual webinar sponsor, Marshall, Gerstein, and Borun. And now I will introduce our distinguished speakers. Glen Gardner is the president of the vortex group, a search firm specializing in tech transfer and commercialization recruiting. He founded the vortex group in 1998. He has been an active member of autumn, excuse me, and works with many universities, national laboratories, research centers and hospitals. Michael dilling PhD is the executive director of Baylor licensing group in BCM ventures. He has been in this role since 2011. He has 20 years of experience in academic technology transfer, and received his PhD in genetics from Texas a&m, as well as his MBA from University of Memphis. He has been a volunteer with autumn since 2001. Kelsey Kerstetter has been in career services at the university level since 2013. She recently joined the vortex group and is in charge of marketing efforts, posting job opportunities, candidate relations and social media. She received her career coaching certifications through NAC E. And that's her career coaching, in addition to her marketing role with the vortex group. At this time, I'll turn it over to our speakers. Welcome Kelsey, Michael and Glenn. Speaker 2 1:44 Thank you, Holly. Hi, everybody. Thanks for joining us today. So like Holly said, we'll be talking about expanding your network and career using LinkedIn. You just met all of us the presenters. So I'll just go quickly through these slides. My name is Kelsey. And I will be doing just a quick overview about LinkedIn. And then I'll turn it over to Clen. So that he can go into more specifics. So just quickly, going over some LinkedIn basics, every LinkedIn profile needs the following a professional headshot. So make sure again, the keyword there professional, a keyword rich headline. So that means talking about what you're doing currently in your career, or the types of positions that you are looking for a summary that really highlights your skills and expertise. So if a recruiter or only looks at your summary, what do you want to make sure they know about you? Your experience section should be focused on your career path now. And your bullet points in your experience section should highlight your skills and accomplishments. You also want a complete skills section. So that's kind of on the bottom, when you scroll down. The nice thing is LinkedIn will populate some skills for you. And you can do a search for different skills. And you can have up to 50. And then also a complete education section. And once you add in different universities, you can connect with, with fellow alumni at those universities. So now that you have a complete profile, I'm gonna go ahead and turn it over to Glen. Unknown Speaker 3:39 Thank you very much, everybody, I appreciate you for taking time out of your day to dial into this, this seminar. And I appreciate I'm very honored that Autumn asked us to contribute to this. And I'm sorry, we didn't get to meet everybody in San Diego. So you know, now that you have a completed profile, we're going to talk about networking, networking, using your LinkedIn profile. And I'm going to attempt to do some some screen sharing too. And in this in this webinar, too. The first thing is growing your network in LinkedIn. So you know why do you want to do that? Well, first of all, you want to connect with people. So you can connect with their connections. And you want to stay connected with you know your colleagues mentor leadership. And that and the reason you want to connect with more people is there's an algorithm in LinkedIn that says you can only with the free membership and I just use a free membership. I don't use an advanced pay membership with LinkedIn. You can you can always see people three deep in your connection. So go going going into this, you know, search for people in your industry doing key key keyword searches, you know, search person, fellow alumni, you know at whatever school you graduated for, and use groups, I'm going to now go to a live screenshare. And you're no longer sharing the screen. Hold on a second Unknown Speaker 5:29 share my screen Unknown Speaker 5:38 and Kelsey, can you can you see my screen? It just takes a little bit to do this? Unknown Speaker 5:47 No, I don't see. Unknown Speaker 5:51 It, it's delayed by three seconds, just prompt the audience. Okay, now now, can you see my screen? Audience? Yes. Now. So. And this is this is my my LinkedIn profiles. I'm seeing this. And so I had my little professional shot, I customized this with our little banner up here tells me a little bit about what this is, you know, some things that you may see is who all viewed your profile. Nice thing to go to. So, you know, Michael, feeling sad, just looked at my profile. A gentleman that I talked to, I talked to somebody that we're supposed to meet in at autumn, she's from the University of Malta, right off the Italy close, it founds out that her boss went to Ohio State University. So I just connected with him, just giving you a few things to look at. But the main thing is going back to searching, if for instance, you just want to connect with other technology transfer people, if use the quotation marks and put in the word, technology, transfer, and just hit the search bar. I'm going to come up with 2280 4000 different people that are tech transfer, you know, crazy the person first person that came up is she's over in Serbia, just kind of looking at some things that I like to look at is okay, so she works at the University of Belgrade. And another nice thing that I like to look at is, you know, who am I connected to? With Tamra. So here here, we're connected to you know, Nicholas Zang, Casey Boutwell, just all kinds of different people. So, you know, if I want to see other people that that she's connected with, I can take a look at that. I'm going to go back to one other thing I want to talk about that most people, I don't know if you use it or don't use it, but a very valuable thing is connecting with Google Groups. Google Groups are very important. And this the very narrow space tech transfer that we're in. So I have 66 groups that I'm connected with work, the most important one of all of these is down here, and it's the autumn group. If I could find that for some reason, I can't find that now. But as you can see, there's all kinds of interesting groups that I'm connected to, and to get more access in your in your group. So here's an innovation management group 61,000 members, so if you join this group, you'll have access to these people managing IP 12,000 people. I'm a speed skater, there's only four members here that really doesn't help out a whole bunch. And let me find the autumn group. For some reason, it just, I was just on it a second ago, and it just disappeared. So anyways, oh, here it is. So autumn, if we go to autumn, the autumn user group, I encourage all of you to join this and you can you know, you can, you can join, join the group, here's the administrator. And then if you want to see all the people that are members of this group, here it is too. So these are all people that you can connect to within autumn and my screenshare message. So that's some things about groups. Another thing that You really do, let let's say I wanted to invite that lady that we talked to or that that I came up to, and I can't remember it was University of Belgrade or whatever, I don't want to just send her that the canned LinkedIn message out of the box, what I'd rather do is send her a nice, a nice, customized note. So she knows, you know, I'm not a spammer, she knows that we have something in common. See if I can go back to her. So what what I recommend is, is in this thing, say, you know, you use their first name, or if it's a doctor, say, you know, dear doctor, so and so, you know, my firm recruits technology transfer professionals worldwide, I fear a technology transfer professional. You know, let's connect, if there's anything I can do for you, in the future, please let me know. This, this, this box, I think it only lets you do 300 characters, and it will, it will tell you how many how many spaces you have left, but but make it very personable. The more personable you could do, the more likely they will go and connect with you. So that's a very important thing. Comment on content. So if you guys all go go to your LinkedIn, excuse me that your LinkedIn thing, your LinkedIn page, or if you want to go go to mine. So So today, I sent out a message to the LinkedIn group asking people, if they're sitting around their pajamas at home, and they would like to come and join our, our meeting, please join. And so you know, provide, provide good good content, provide good, good feedback to, to, to these to other people's comments. And that's a good way to, you know, this is not Facebook. So this is not pictures of puppies and things like that this is all about business. So the more good good feedback that you give is, is the more good feedback you'll get. I know, one of our clients and Chairman we placed His name is Terry Bray. I'm just going to use him as an example if you want to go to Terry Bray on your LinkedIn profile, he has been very good at at Tech Tuesday. So every day, you know, he every Tuesday, he posts a new maybe a new piece of IP that Georgia Tech has, has been has maybe got a patent on the post that and a couple months ago he posted some some patent on on something technically that I knew one of my people when a person in my network was doing a startup with and I ended up connecting those two and, and Terry may have a potential licensee and so I made the connection to both of them based on just Terry's consistently poking, posting his Tech Tuesday so very good content share meaningful content so good articles advice you know make make it stuff that that people you know and your peers will will want to see grow in your career by engaging your network so this is I think Michael will talk more about this one but a lot of people may jump on LinkedIn when it's too late. What I'd like to tell people is you know, you guys are at very prestigious universities and the best time to connect with people is Why is before you need a new job it's while you're while you have a good job so you know what I think a good recommendation is to start you know connecting to to the your good industry contract. So find the hottest IP that you guys have in your portfolio. And let's say this is in the medical device space and then you know, figure out all of the the top the top five medical device companies that may need your product and then just go go back I'm gonna go do another screen share here. share my screen Unknown Speaker 14:39 sorry, this is a little slow on the screen sharing Unknown Speaker 14:50 Okay, Kelsey, Can Can you see my screen again? Okay, going Yep. Yep. Okay, can you see See the screen now? Yes. Yep. Okay, perfect. So let's say I wanted to, to reach out to people in the medical device space. And let's just say I want to really look at Stryker as T ry K er. So I can do a couple things. Let me go back here as Dr. YK. So he saw what I just went to the search box and searched on Stryker. And here's the thing that that I use quite a lot. So if I want to see all 36,770 767 people on LinkedIn, this is going to bring up all the people all 660 1000 people in Stryker, but let's say I want to only find the people in Stryker that do the licensing Li, C, E, and F ing. So licensing and so what this says is under the current company, striker, I don't really care about striker sage. I don't know what that is. I don't know what that is. Don't know what that is. Don't know what that is, and apply. So it says that no, Karen Chamberlain, business development, financial strategy, territory manager, so it's going to bring up business development. Jamie kemler, what was Jamie kemler It looks like he's a certified licensing professional, and an rttp. Well, I, I'm a first connection with Jamie. Um, so He's the VP of intellectual property and business strategy. And I have met met Jamie, Jamie's a speaker at autumn. He's been in the autumn community for a long time. So you can see that, you know, he is a tech transfer professional. We have quite a few mutual connections, we have four mutual groups. And so that's another good way to find people narrowly searching through their through their meeting, you know, Alexi ticked off another person and IP person and striker and other intellectual property person sales representative. So what I'm saying is use use your business development school skills to to find your industry partners to and potential licensees by using links. Then go back to Unknown Speaker 17:37 a recruiters point of view so he knows think things to help expand your career using the mutual connections like likely saw the if we go back up here, back to Jamie kimbers. Profile. Let me look up him Unknown Speaker 18:03 I just refreshed his page. Business screenshare. He doesn't have anything locked down. Let me go to I'm going back to Terry braze profile if you want to do that. So I went to Terry brace Bo Fotsis people also viewed there's another thing to do so when you view Terry brace profile on the right hand side and this is served up for me. So Jonathan Jensen, licensing director licensing at the Salk Institute for biological studies, he's the first connection mine that it shows me guy, Joseph teeter at director of pet transferring the director of transfer at an S WC and we have 24 mutual connection. So a person I didn't even know this gentleman, but another tech transfer people, another tech transfer him in Bethesda, Maryland, that says the Maryland just another person I never knew in my connection, some of the things to look at is job alerts. So if you go up to the top point under jobs, so I have created some job alerts. So I have one is called technology transfer, licensing. So if you put in the word, technology, and transfer and you don't have quotation marks about it, you may have other just tech transfer or other jobs that have the name technology and the other name transfer in it. And then why I added the word licensing on that is that there's another thing with that chemical companies called technology transfer, it doesn't have anything to do with our with our technology transfer skills. So if you search on, you know jobs, and then you can set up alerts that come to Your email. And so with this technology transferring and licensing, it says that hospital especially surgery is looking for someone directly University sulcus looking for someone, head of Johnson Johnson innovations. A school in Switzerland is looking for somebody Carnegie Mellon University is looking for someone to sell them Bosch University. So yeah, and you can set up, you know, all kinds of jobs that come back to, to, to your email, who viewed your profile, I kind of showed you that one, you know, search by title. using Boolean logic kind of review, you can Google Boolean logic, but if you use the word that and so you know, technology transfer, and the word and and put that in capital letters and licensing, it will help you narrow down your search. I put indeed searches for other people out there, they may want to look at at what indeed is it's a it's a job board that aggregates all kinds of different searches. That's another good place to find position. With that, I'm going to turn this over to Michael dilling. Now, thank you very much. Unknown Speaker 21:24 Great, thank you so much, Glen. And thank you audience for the opportunity to speak with you about using LinkedIn. So I'll shift gears just a bit and bring you my perspectives from the perspective of somebody who is a director at a technology transfer office. And in terms of building my network on LinkedIn, I do tend to focus on connecting with people that I do actually know or that I've met, that I've interacted with, or that I think I might want to interact with, again. So I get like most people, I get numerous requests for connection through LinkedIn, but I'm typically looking for somebody where there is there is at least some probability that I'm going to interact with them personally do business with them. And so to Glenn's earlier point about when you reach out to someone to connect with them on LinkedIn, actually sending a personalized message to them, where you perhaps you referenced a discussion that you had with them, or you referenced the circumstances under which you met them. But that personal touch, I think makes all the difference in the world. And so I don't, I don't just say yes to every LinkedIn requests that I get. And I am just as a as a tech transfer director, I am. So I'm selective about responding to requests to connect from service providers, I love our service providers, we could not do our jobs without them. But I do tend to get bombarded with those requests. And what I've found is that then if you if you accept and if you connect, that contended by, you know, the content to invite phone calls and spam emails, and that's not, you know, that does, that's not helpful to me, because, you know, frankly, my our needs on the service provider side are met. And if I if I need if identified unmet need, frankly, I've got a network of people in the service providers sector that I'll reach out to, and I'll make that connection. I think LinkedIn is a fantastic way to stay in touch with colleagues that you meet at autumn or other professional gatherings. And I know it's it's really unfortunate for all of us that we weren't able to gather together at Ottoman San Diego was really looking forward to the meeting. But you know, what I typically do when I go to an auto meeting is your your your three receptions and you strike up conversations, people exchange business cards, and then I'll take those, take those business cards, and frankly, just go go dive right into LinkedIn. And go ahead and make that connection with them. And again, to you know, send a personal note, hey, I met you at the reception, we spoke about knockout mouse model license agreements, would love to connect with you on LinkedIn. And then from that connection, of course, you can then see who that individuals connected with and build out your network. And I think it's just a much better way of building out your professional network versus, if you will, kind of the older you are the older tactic of building out a Rolodex or an AI but we do excellent. We have an internal database that we use in for our licensing activities, and we do drop contacts into that database as well. But again, I find that LinkedIn is just a terrific tool. I also have increasingly used the messaging function in LinkedIn to stay in touch with professional colleagues, particularly if something noteworthy has happened to them. So they've gotten a recent promotion or they've celebrated a work anniversary or something something unique and significant. happened to them. Now I'll reach out and connect with them and just comment that, hey, really happy to see that you got promoted? You know, fantastic you Well, this is well deserved in terms of in terms of boundaries in terms of how I like to make social media, I do tend to use LinkedIn for for professional connections, I tend to stay more on the personal side with with obviously participation in Facebook and Instagram, I usually, I typically don't mix the two. But of course, many people will have like, they'll have a professional Facebook account per se, and then a personal one. And again, you can you can maintain those boundaries that way. So in terms of what do you post on LinkedIn, and I do think that the I know, there, there are a number of individuals, you know, many individuals that I come across professionally, and I look at their LinkedIn profile. And it's obvious like they haven't posted or changed anything on their profile in quite some time. I do think it's actually great to post significant updates that are, you know, that are probably relevant to your network. And so the types of things that I might post as a tech transfer director would be, if we sign a license agreement with a new company, they issue a press release announcing the completion the agreement, yeah, I'm definitely going to put that out there my LinkedIn field, or put that up in the feed, or if a startup company, they, you know, let's say we did a license with them a year or two ago, but now they've, they've succeeded in a fundraising event, or perhaps they filed an IND. And they're going to initiate clinical development of something that they've licensed from us. Those types of things I definitely put out there we are at Baylor, we're in the process of reformulating our commercialization team. And in the past, I had generated annual reports for my licensing group activity, I posted those annual reports on LinkedIn, and actually got and got nice responses to those. So I do think it's important to you know, when you have many meaningful content that you can post, by all means, get out there and post and engage. Um, it keeps your name out there, it keeps your name in front of your professional network, your professional colleagues. One point I would make is, I would definitely stay away from anything political is it as we all know, we are we are a divided nation. And I can assure you that your professional network in LinkedIn is composed of people with diverse political views. And we need to be respectful of that. And so I typically tend to stay away from any in any political content. And actually, that goes, that's I, personally, I that's the way I manage with my professional account on LinkedIn. It's also the way I manage my personal accounts on other forms of social media as well. Unknown Speaker 27:49 As Glenn just demonstrated for you, I think that, yeah, I think that LinkedIn is actually I'm glad he was able to share his screen and just show you how you can find appropriate contacts at companies. I think LinkedIn is a great tool for doing exactly that. I do what I would add to that those when we market technologies when we market, you know, faculty members and their research programs on LinkedIn, we do take a very targeted approach. And so we do actually really tried to take the time to identify those companies that represent best candidates that are most likely to interact with us senior that are most likely to want to learn about a new research program at Baylor are most likely to want to learn about a technology that we're trying to market and license. So we do take a very targeted approach. And the key point that I would like to make here as well, it just just with this this past week with everything happening with Coronavirus. What we're seeing is that most of our strong meaningful commercial relationships, whether they're licensing relationships, or whether they're industry sponsored research, relationships, collaborate collaboration, relationships, those relationships often come through context that are made by our faculty members. So our faculty often bring the context to us. And I think and I think most of you will probably if you're active in this in this profession would agree that our faculty are becoming increasingly well connected. They're increasingly sophisticated with regard to the commercial interactions and relationships that they you know, that they are interested that they enter into. So a great way to build out your professional network is frankly, is to link with your obviously go, go meet, talk to your faculty members, get to know them develop that personal relationship, but then see who they've linked with on LinkedIn. And you can build out your network that way. And that's a great way frankly, to find them, you know, the most appropriate contact at a company to advance a potential relationship because if they're linked with your faculty member, then you what you need in order to get a transaction done with a company is typically you You need to generate an internal champion for your technology or for your for the research relationship within the company. And that internal champion may well be a scientist on the company side who then goes and interacts with the business development or licensing professional. So leverage those contacts that your faculty have already generated, I think that's I think that's a great way to, to, again, to target the people with whom you're going to engage with, we, it may be that you may have a great technology, or you may have a great research program that you're trying to market on LinkedIn, or you're that you're using LinkedIn as a tool, but perhaps you don't have, you haven't identified a great contact. And again, Glenn just walked you through exactly how to do that, find a list of target companies, then do a targeted search, find individuals who are active in Glenn pulled up individuals who are active in business development and licensing. You may also let's say you wanted you had a technology in the cardiovascular research area. So you might want to search a target company, and then do a quick search in quotations for cardiovascular research and see who comes up. And if you get obviously a director of Cardiovascular Research operations for a particular company, hey, that might be a great person to contact with. And then when you do reach out in contact with them, I think it's important to be to be very succinct, and be specific about why it is that you're contacting them. So just and again, it's a short, succinct message. You know, professor at Baylor College of Medicine has developed a novel approach to cardiovascular stem cell development that results in a new therapeutic approach for mitigating myocardial infarction. And given that you're the leader in the mark cardio infarction research team at Company X, hey, I thought this might be of interest to you, can I send you some more information. And you know, and see if they respond to its, this is also a great, it's also, I think, a great thing to reach out to your faculty members, to keep them updated on a regular basis with regard to who you're contacting, because they can also reinforce those contacts and help you make that connection as well. If you if you don't respond, let's say you don't get a response through the LinkedIn message. And again, not everybody is that active on LinkedIn and not not everyone checks their LinkedIn profile that often if you so if you want to try to find a an email contact for an individual of a company, and we are here at Baylor College of Medicine, frankly, we've got a we have a group of interns and our interns are typically the late stage, late stage grad students or postdocs that work with us, we put them through a training program, and we assign specific projects to them and pay them for the work that they do. And we often use our interns to do some of this heavy lifting and investigation to try to find appropriate contacts at companies. And that's it's not that difficult to figure out. I mean, you're looking at a company press releases SEC filings, you can often find up individuals aren't companies that represent good points of contact. And to company email formats are typically not that difficult to decipher, see, you can in fact, you know, find find the correct person to connect with through those methods. And we often do that. But again, I will I will come back to the point that are in so many cases when we actually end up executing some sort of either a license agreement or a sponsored research agreement or some sort of agreement with a commercial partner that advances the technology. That initial connection that did agenesis of that relationship so often comes through contact made by a faculty member. So use your faculty members as you build to build and develop and strengthen your partnerships with your faculty. They will lead you to the commercial partners. In terms of other ways that you can you know that you can actually use LinkedIn to, to better you to build buzz about your institution. There are a number of ways that you can do this and in fact, we're we are going to be ramping up our own our institutions efforts on LinkedIn. Some ways that I would suggest are to circulate profiles of key faculty members key research programs. And what I've seen just especially this week, we have faculty at Baylor College of Medicine, who are active in the development of vaccines against respiratory viruses particularly Coronavirus. They're also active in the Coronavirus diagnostics space. And they're active in in the development of immunotherapeutic approaches that may lead to novel treatments for viruses like this. And they've actually been out on the site. This has been a very, very active week on LinkedIn for anything associated with the Coronavirus epidemic, but it's been really interesting to see the degree to which our faculty are actually reaching out doing their own self promotion and making connections I'm in a particularly in this space. And in fact, I've gotten a conference call later this week where we're going to be engaging with our faculty who are active in the Coronavirus space. And they're going to talk to us about, you know, they're being now approached by numerous partners, some through LinkedIn, some through other formats. And we're actually going to be talking about the partners with whom we might wish to engage. So definitely putting profiles of your faculty members in their research programs is a great thing to do. As Glenn mentioned, if you're marketing a technology, something new, something hot that you think people might want to know about, you know, by all means, put that nonconfidential summary out there on LinkedIn. And again, we typically when any of our partners issue a press release, about an interaction with, you know, with a faculty member at Baylor College of Medicine or within BCM ventures team, we will go ahead and we will put those updates out there into with our licensees, we recently I had a licensee that got a product on the market. And they it was in the animal health space. And they had actually been trying to develop a product like for well over a decade, it was a product that was a different technical area for them an area where they didn't have a lot of technical expertise. So there were a number of fits and starts associated with that effort. And again, this is one of those places where the relationship with our faculty member was absolutely key to moving things forward. But they finally made it they finally got a product on the market. And it was fantastic to see that. So they issued a release, we've been circulated that to promote it. Also, if your faculty members get significant research awards, so they get a let's say your your team of faculty, your institution, end up securing your new spore grant and hooyo Center for Research Excellence at your institution to promote that because the that will bet that will lead to contacts and may lead to commercial partnerships in that area. So shifting gears just a bit. And of course, with Glenn is in his role as a recruiter, I thought I wanted to spend some time from from the tech transfer director standpoint in terms of telling you a bit about how I use LinkedIn as as a tool when I'm looking at new hires. And and frankly, when we repost a position, I'll go through, look at the resumes and then go look at the individuals who have applied the those that I'm interested in speaking with, I'll look at their LinkedIn profile. And just what I'm looking for there, as I want to see, is the profile consistent with what they what they stayed on the resume? Does it look like they kept it up to date? And do they engage in LinkedIn? Do they ever post anything? Are they active? Unknown Speaker 37:41 If no point that I do want to make is I do think it's actually it's a great thing to engage in Lincoln, I think we should all be doing it. But if it is an individual, individual individuals, not significantly active on Lincoln, in my view, that doesn't knock them out of contention, because I'm looking at really what I'm looking at is their track record their experience, what do they accomplished, how they added value in their present position, what have they done. And if there's a strong track record, if this individual also has yet they've got a good professional reputation, then the fact that perhaps they're not the most active person on LinkedIn in the world. That's, you know, in my view, that's not going to knock them out, you know, out of contention. And, of course, you know, in terms of the factors that impact the hiring decision, you know, I'm always looking at and strong oral and written communication skills, you've got to be able to clearly communicate, you've got to be able to understand who your audience is, and who it is that you're communicating with and tailor that communication. The technical background, and my view is important because especially if I'm hiring a licensing project manager, that person is going to be on the frontlines interacting with our faculty community. And they need to be conversant in the language of science, because our faculty don't need to start square one and lead them through the sites. I typically like for our managers to get to have that technical proficiency. And then of course, as I mentioned earlier, I'm looking for a track record of accomplishment. But just as important in any is going into for success in the tech transfer and licensing are what I would call the soft skills. And by soft skills, I mean, the customer service focus we are in the in tech transfer, we are in the service business, it is what we are providing service to our faculty, we're providing a service to our institution, we're providing a service to our commercial partners, to enable great things to happen through our interactions with them. So that you know that customer service focus the idea that I am here to be of service and to to add value. That's critically important. And I also think that it's gonna and we're all we're all dealing with this in the present environment where we're having to deal with the Coronavirus epidemic and work from home. You know, frankly approaching adversity with a positive mindset and and and their positive outlook. There are many things we've all discovered this week, over the past couple of weeks. The other there are aspects of our lives that we can control. And there are aspects of our lives that we cannot. And we are, we're all dealing with, if you will, with events. And, you know, here in Houston, where I'm working, we are under a stay at home order unless you're out Rio, engaged in central commerce. So you know, there are things you can control, like, there are things that you cannot, but you can control your attitude, you can control, you can control your mindset, and the the way that you the way that you look at the world in the way that you choose to engage with it, that is your choice. Resilience is key in tech transfer, you are going to get knocked off your horse, you are going to have setbacks. And you just need to bounce back from them learn from you're going to make mistakes, everyone does learn from your mistakes bounce back, don't repeat the same mistake. But having you know, having that that if you will, that that ability to be resilient. And that's something so when I do actually directly interview candidates, I do actually ask them to provide me with an example of either a personal or professional challenge that they faced in life and how they bounce back from it and what they learned from it. Because I want to see that they that they have the ability to do that. And in the point that I want to make here is that you know, those the I think the soft skills are critically important for success in our business. And you can't really you can't really get a great picture of those soft skills through a LinkedIn profile. So nothing nothing replaces, if you will, personal interaction and a personal interview. Interestingly, as as we were, as Glen Kelsey and I were working on preparing this, this webinar for you, there was an article in the Wall Street Journal that they came out and they were making throughout a thesis is LinkedIn a waste of time, and frankly, I don't think it is. But it was an interesting article. And you know, the point that they made is that, you know, they're around, there are 673 million users on LinkedIn, however most users don't. And so this is how you can differentiate yourself professionally. Most users on LinkedIn, don't update or maintain their profiles. So if you do, keep your profile updated and maintain if you do regularly post content, again, that's you know, that's relevant to professional accomplishment, accomplishments that are tied to your professional into your job. If you do those things, and it doesn't take much time to do it, then you stand out from the crowd. And if a recruiter somebody like Glenn or another recruiter, they're going around, they're checking your LinkedIn profile, they see basically activity they see that you've posted, that's a differentiator for you, it helps to separate you from the crowd. In the article stadia, that most LinkedIn users typically spend about 17 months, 17 minutes a month, a month on LinkedIn, versus like 35 minutes a day on Facebook. And I would say, as as a director of a licensing office, I typically spend more time than that on LinkedIn, I do actually engage with it, most days actually look at the fee just to see what my professional colleagues are up to see what updates they're posting. And again, I think this has actually been a very, very interesting week to do that. We have, we actually been interacting with a former Baylor grad student who actually set up a kind of a garage to co type startup company where he offers services, you know, for 3d printing in the medical space. And so like if a surgeon or if someone wants, let's say, to have like an anatomical Phantom 3d printed, who's the guy that could do that work? Well, so they this past week, he's actually been shifting gears, and using the capabilities of his company, to to do to mass produce face masks, which are, you know, there's a huge need for those right now. So it's been actually a really, really interesting week on LinkedIn to keep up with what's happening out there in the community. So I would urge you to engage and to do that. And again, I think, I think it's so important with LinkedIn to to build connections that are meaningful, there is to to some degree, there's an issue with, you know, quote, unquote, LinkedIn spamming. And so I do try to keep my, my connections in my network. I do limit those too. And I have a rather large network on LinkedIn, but they are they're people that I've either interacted with, and I've known that I've met, or that I believe I might have a reasonable probability of interacting with or doing business with some point in the future. So I did go, I do think, actually, that, that LinkedIn is a really valuable tool. I think it's really easy to it's a great forum and a great platform for many maintaining contact with professional colleagues that I otherwise might not see that often. Right. So I may bump into some professional colleagues at auto manual and that may be the only time that year that I may end up seeing that individual, but just through sending your messages through LinkedIn, which I tend to do on on a frequent basis, I can keep in touch with those people. And I just I do think it's a terrific forum for for sharing personal accomplishments, I think ever professional accomplishments. I also think it's a great forum for, again, for building buzz about your institution for sharing information about your research programs, sharing information about technologies, to help you make links to those commercial partners that will then lead to agreements and open doors for great things to happen. So I personally think it's a great tool, in effect we are at my institution, part of our reformulation of our commercialization efforts, is going to be built around developing an enhanced communication program. And LinkedIn is definitely going to be a part of that enhanced communications effort at Baylor College of Medicine. So with that, I think we are into questions. And as I understand it, the participants on the webinar you are you can you can post questions, like there's a field for you to be able to do that. Speaker 1 46:09 There is you should see and blue box that says ask a question. And that's your best spot to get a hold of our presenters, and we can answer your questions here now. Unknown Speaker 46:25 Hi, this is Glenn, I saw one commences do I have to have a one page resume? And so the the answer to that is? No, I think you know, people don't print out resumes anymore. So typically, you know, the most common things are two page resumes, obviously, obviously, if it's, you're an academic person, and you came over from the research side, you may have a CV, which tends to be a little longer. I like personally like to see two page resumes. And the other pet peeve that I see is someone might do one and a third page, or one and a half pages. So if you're gonna use the full two pages, you know, make sure it's formatted correctly. So So you use all the real estate in the two pages so that that's the answer to that question. Let's Unknown Speaker 47:24 see a question that's that's been posted by a participant. And it states are you aware of any quote unquote, kind of sites for Dummies to learn the tactics of LinkedIn? Do you know of any guides that are out there for it's really LinkedIn a in my view, use? It's quite intuitive and easy to jump in and start using but are you aware of any good LinkedIn guides? Glenn? Unknown Speaker 47:50 Yeah, there are one thing LinkedIn has I don't even remember what what they're called. But LinkedIn has all kinds of courses and feeds. I know. You Penn invited me in to speak with their fellows Group A long time ago, and, and I reached out to a lady who's professor at the Wharton School, because I listened to her on satellite radio, and she posted she posted all kinds of content, and off to try to find that and share it in this in this space, too. But and I know LinkedIn has all kinds of free classes that they offer. Oh, it's called LinkedIn learning. Okay. So if you go on your LinkedIn profile, all the way to the right hand side, you know, LinkedIn learning has all kinds of things. So you know, business. There's tons of free content for that one. I don't know if there's a dummies book for that. But I think I think you'll find a bunch of great stuff. We're going to go into the next question. So since I'm on there, do you use hashtags? And if so how? So I know I just posted when I posted about our meeting, I use the hashtag autumn since this is an autumn meeting, and I use the hashtag technology transfer a lot. So I'm not a huge hashtag person. You know, maybe Kelsey might want to comment on that. And then I'm just looking at my LinkedIn feed and DJ nog. He posts something with the hashtag Coronavirus, which is going to get get a lot of traction, obviously. So yeah, I think I think hashtags are very good. And I know the folks that Autumn you know, for the annual meeting, they had special hashtags for the annual meeting, which didn't obviously happen. So, but yeah, I think hashtags are good. I can't say I'm the most scientific person for that. somebody else wants to take the next. Unknown Speaker 50:06 I've done I've used hashtags as bio and the EPA typically as like a hashtag for Coronavirus. It's obvious that's going to have a lot of hits. I don't always use them but in some cases I have. Speaker 2 50:19 Yeah. And hashtags are nice too because if you go to the autumn hashtag that Glendon if you just click on the hashtag, then you can see anything that's been posted that has autumn in it, and there's a lot on there. Same with if you were to do Coronavirus right now you can see everything that's that someone has done the hashtag for Unknown Speaker 50:41 Coronavirus. And then what, what, what one more thing? So in my LinkedIn profile, you know, on my main page on my feed, it says, you know, follow hashtags. So autumn is there, technology transfers there. So if I just click on my Autumn hashtag, you know, it just brings up all kinds of feeds. So there's one from DJ, there's one from Mark Sadam. Here's one from Craig Craig Belcher. So it says, So Craig Craig Belcher, Senior Director and Head of Life Science at uniquest, in all the way in Australia, and he's looking for, he's looking for a commercialization manager, you know, here's just all kinds of different feeds just using the word hashtag. So look on the left hand, left hand side of your feed, and you can see, you know, hashtags that check followed. Next question that came up here, what's the best way to reference your LinkedIn profile? on your resume? And I know, Kelsey is a certified resume writer, she's, she could probably answer this, but I just say, you know, take, take your take your own LinkedIn URL. And Kelsey, if you want to tell people how to get that Kelsey, I'll just turn this over to you. Speaker 2 52:09 Yeah, okay. So when you're on your profile, you'll see your own button that says contact info. And then it says, your profile, and usually it's linkedin.com/and/your name, I'm the first Kelsey curvesetter, I guess. So I don't have any numbers or anything after mine. But then you can just copy and paste that, I would put that up with your contact information just right, where you have your phone number and your email, just put your link to your LinkedIn right up there. Unknown Speaker 52:45 And I think there is a way to get the, I guess a vanity URL, cuz I know I'm looking at my LinkedIn profile, it's linkedin.com, forward slash in forward slash Glen Gardner. So if you want to search on how to to make your LinkedIn profile, shorter, or a custom one, that would be something you could search on on LinkedIn. And I think they are nice. And once again, I do recommend you put it on your resume. And frankly, your LinkedIn profile is as important or sometimes more important than your resume, because it's public information. So another thing you might want to look at, on your LinkedIn profile, or what I like to look at is, you know, and people don't seem to use this as much anymore. But But recommendations. So another thing I like to look at is, you know, how many people are connected to this person? Are they active? And do they have any recommendations because the recommendations are public. So here's a nice public service announcement. If you're happy with this, with this webinar, please go out and give us a give us a recommendation on LinkedIn, that would be very kind. Unknown Speaker 54:05 Okay, the next the next question, go ahead. Good. Unknown Speaker 54:09 Oh, now you go ahead, Greg. Unknown Speaker 54:13 is creating a group a premium only feature? No, the answer is creating. I don't I don't think I haven't created many groups. So I don't know about the creation standpoint. But my gut feeling is no, Kelsey, do you have any idea on that? Speaker 2 54:33 Yeah, I have created groups before. So it's not a premium feature. When you go to groups, when you're in LinkedIn, and you go to the work, drop down and you go to groups, there's a button that says Create a new group on the right side, and that's where you can create a group and that's it doesn't cost it Unknown Speaker 55:00 And the other thing, too is, you know, posting good content to groups is another good thing to do more specific to that group. Like I said, if it was a more in the venture development, you know, find the venture capital groups and post that, if it's a general, you know, Ottoman tech transfer stuff posted to that, if it has to do more medical device groups, find this specific medical device. And let's say you're looking at, you know, spine and spine implants, you know, find a group that just works with, you know, medical devices and spines and posting that. So be be a contributor to groups. Unknown Speaker 55:48 So, as a recruiter, from your standpoint, if an individual has they had, let's say, a different career before they were making a transition into the tech transfer space? What would you recommend in terms of listing their past experience or describing their past experience on LinkedIn? Unknown Speaker 56:08 Yeah, that that's a real interesting comment. And we get this all the time, I think Kelsey actually wrote a blog post, about transitioning from industry to tech transfer. You know, first of all, as we all know, that tech transfer community, it's a very small field, I'd say there's really only maybe what six or seven tech transfer professionals throughout the world. And, and a lot of people breaking into tech transfer seems to be a little bit trickier than then you would think so once again, you know, your, your your background is your background. So how do we get in there? The number one thing I can say is really engage, engage with autumn, engage with autumn, you know, and or the licensing executives, society, or in the case of the national labs and federal laboratory Consortium. Because making those personal, you know, contacts are the most important thing. I get calls and emails from industry, people all the time, they're like, Well, you know, hey, I've kind of worked with a patent before I've kind of helped you know, commercialize this, but I really don't know about it. And the first question I ask is, have you ever heard of autumn? And usually, it's a long, deafening silence? So I guess the question is, is engage, engage with autumn, you know, attend these seminars, take the basic licensing course and get your feet wet. And you may have to take a pay cut from your industry job. You know, to break into this, I also on my website, on my blog, if you just search for internships, I have a huge list a very exhaustive list of all the universities that have internship programs and the connections of the people there. So that might be another good list to look at. Did that answer the question, Mike? Or do you want to add to that one? Well, I Unknown Speaker 58:08 guess it is, I would actually say that. Yeah, it's on the intern side. I think I think I've got I've got a staff of like 10 people, I think five of them are former interns in our group. So the internship route in terms of breaking into the profession. So obtaining an internship at a tech transfer office and showing you learning the ropes, showing that you can add value, there is often a terrific way to break into the profession. And that's, that's how a number of my staff members have done it, frankly, it provides me with a tool to you know, to to gauge the talent of individuals. And, you know, and I'm always looking for the other person that my staff members keep telling me, Hey, I give this person an assignment or give them a project and, gee, you know, every, every time they deliver something, to me, it's better than what I would have expected. And they they're just such a pleasure to work with. So if I've been a pilot position open up, and particularly if it's an entry level position, and I've got a great intern that's already interacted with our staff that knows our systems and knows how to interact with us. They have a leg up on other candidates. And what also reinforce your point about getting out there becoming active in autumn and networking your way and I when I first got my job as a green licensing associate, knowing again having seen a patent having seen a license agreement, but never having actually done one. I went to the on my own nickel, went to the autumn Central Region meeting way back in 1999, would resume in hand and just started introducing myself to people and out of that meeting, got interviews and got into the field. So engagement with autumn is definitely the way that I think networking your way in is the route to get in. Unknown Speaker 59:56 And I don't know if everyone else can see the questions, but I just posted a link to our internships and fellowship links. I don't know if that's on there you see that? It? Is there any other questions? Okay, perfect. Unknown Speaker 1:00:23 See here, just another question Unknown Speaker 1:00:31 what is a deal sheet? So, I will take that from a recruiting standpoint and then I'll turn it over to Michael I'm what his his? What our clients have really been interested in is, hey, what what licenses? Have you done? How many licenses? Have you done? How many sponsored research agreements? Have you done? How many craters? Have you done? How many CDA is MTA is have you executed? So I have another link on my website, and it gets a tremendous amount of hits, what is the importance of a deal sheet. So that's something that you may or may keep track of, you may want to start keeping track of and if you need to pull the data out of your IP management system at the university. But I think this is something that separates a true licensing person from someone who maybe, you know, hasn't, I guess, wouldn't separate it, but it's something that can quantify the work that you've done, and to keep an active deal sheet. And I'll send the link for that out too. It's an eye in the eye of some three sample deal sheets that I have included in that too. So Michael are what what are your thoughts on deal sheets? Unknown Speaker 1:01:51 I think they're essential gland. And so that's why I keep a deal sheet, you know, personally, but also tell all of my staff members that they need to keep a deal sheet and updated deal sheet associated with a resume. One, just one point to make with deal sheets as well. And it's great, glad that you got the examples of that. Just as you build out your deal sheet, just be sure that you don't incorporate any confidential information into the deal sheet that you shouldn't disclose. But that's typically very easy to do you can do without without via without without raising any confidential confidentiality concerns. You could say, you know, a negotiated executed deal with large pharmaceutical company for novel cardiovascular drug, you know, deal terms included up from royalties milestones, nothing confidential there. And yet it lets the reviewer of that deal sheet know, okay, hey, this person actually did something of significance. So I view deal sheets is absolutely essential. And certainly, if I'm, if I'm reviewing resumes for a candidate, you know, for an experienced candidate, they must have a deal sheet associated with their resume. Unknown Speaker 1:02:59 Yeah, and what Michael just stated about the non confidentiality is very important, because people say to me, Well, these terms are very confidential. And what I tell people is exactly what Michael said, us, you know, a deal in excess of $100,000 in excess of a million dollars, you know, with a, you know, small pharmaceutical, large pharmaceutical, so, yeah, you can keep things very, very generic. And that's fine. We're just looking for kind of numbers and statistics. Exactly. Got it got a question here, Kate, can you review my resume? Well, feel free to send it over to, to any or of all of us and especially Kelsey, she she's, she's, she's a good resume reviewer. And she can help with, with with formatting or something like that. So Kelsey is Kelsey is a good resume, reviewer, writer, I'm a good reviewer, but my writing skills are quite poor when it comes to that. That's why like, we Unknown Speaker 1:04:04 touched on this a moment ago, but another question is, would there be a reason not to connect with someone who invited me to connect on LinkedIn? And to that, you know, and my answer to that question would be, you know, if the connection is, you know, if there if there's, like, literally just no probability that I'm ever going to engage with that person professionally. Or if that person if the only reason that they're reaching out to me is to try to sell me something that you know, they're not interested in purchasing, I'm not likely to link with that person. And I do try to get to when I'm building up my network, I do try to engage in connections that are genuine, that are connections that you know, that are with individuals with whom I've either interacted with, or potentially would interact with to try to advance advance the mission liberal college. Unknown Speaker 1:05:03 And this is this is Glenn. So I'm coming at this from a from 180 degree out of phase from Michael, since I'm a recruiter in this special field. And there's there's not a whole lot of recruiters that even know what tech transfer is. And so it's a very unique space. But I was on looking at at LinkedIn yesterday and found a lady that was on a temporary hold, taking care of some family issues. And that's what it said on her LinkedIn. But I'm doing a current search for the University of Melbourne and Australia of all the weird places. And she was Australian, but she was working at a UK tech transfer office. And so I, I was already connected with her but but sent her an email out of the blue because she was lost in my database. But since we were first connections, she showed up and and sure enough, she sent me a note back this morning, you know, asking some questions about the position. So, you know, you just so from my standpoint, I'm catching a very broad and very wide net. Unknown Speaker 1:06:17 Any other questions for us out there? Unknown Speaker 1:06:34 Question I just came up, how do I get recommendations on LinkedIn? I kind of said it before, you know, Do do do good work. But but the thing is, is ask for recommendations. Now, this is something that we've been kind of concentrating more on in our business, you know, after we place a person and let's say we're working with the Vice Provost for Research at a college, you know, just just just ask one do good work. And be Ask, ask for a recommendation. So we've been trying to get a lot more letters of recommendations from Vice Provost for Research, or whoever the head of the search committee is for university. So in this world, it's to get more you have to give more. So do do good work. give lots of stuff and with that you'll reap the rewards. Unknown Speaker 1:07:34 Yep, I agree. I think that's great advice. Unknown Speaker 1:07:38 I don't see any more questions. Anything coming up? Any? If there's at nine more questions, one I very much thank everybody for for dialing in and spending this short amount of time with me, and I wish everybody safety and sanity over the next however long this will act, or this will happen with so with that I thank you, Mike or Kelsey or Holly, would you like to add anything? Unknown Speaker 1:08:12 Yes, no, thank you. Thank you for the opportunity. This has been been great. I hope that our I hope that the content that we've shared with you today as it has been useful to you or it's been time well spent for you, then just be safe and take care of yourself. Speaker 1 1:08:30 I just want to thank all three of you for this discussion. And thank all of you who have attended today. We really hope you found it informational. We will be sending out a webinar evaluation this afternoon. Please feel free to complete that so we can, you know, help serve your needs in the future. And we do want to thank our annual webinar sponsor Marshall, Gerstein and Borun. A recording of this webinar will be available for viewing within 30 days of this event, and that is included in your registration fee. You can find that on the autumn website. Unless Kelsey has anything else you wanted to say. I didn't mean to cut you off, Kelsey. This will conclude our program. Thank you. Okay. Thank you. Have a wonderful afternoon, everyone. Unknown Speaker 1:09:20 Thanks. Thank you. 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